The Future of Ecommerce in 2019 and Beyond

Anthony Lockwood
5 min readJul 16, 2019

Amazon and eBay were amongst the first companies that pitched the idea with implementation, that you can actually sell & buy goods online. This shocked the world and many investors saw the potential of eCommerce and saw the mark that eCommerce will make in the coming age of digitalization. These gave growth to some of the giant eCommerce companies out there like AliBaba, Wish, Flipkart, and etc.

As a result in the year 2018, we saw an increase in the eCommerce sales by 23.3% compared to the year 2017.

In fact, the average growth has been resulted in 25.6% in sales from 2019 to 2017.

But it is one of those industries that have been having various variations from year to year; adapting in such a way that it will be easy for people to shop online around the globe.

Over the coming years there will a lot of changes in eCommerce that will result in modification in the way we buy stuff; that will result in a big-bang in digital era in the coming years.

Here are stats about how Retail e-commerce sales will increase in the United States from 2017 to 2023 (in million U.S. dollars).

As you can see, that this industry will grow like crazy at a rapid pace in the future.

There are various reasons why these sudden changes will happen in the near that will lead to this much of growth.


When first eCommerce started many people were concern about how reliable these platform will going to be because back then every one used to bought stuff one on one where they can actually see and feel the stuff, then eCommerce happen where you can buy stuff online where you will not have any direct buyer to contact and you will not be able to check the quality of the product that you will be buying. But soon enough this changed and the world is adopting these changes and very soon many areas of Asia will also adapt this platform to shop that will result in an increase in sales of eCommerce.


If you go out there and will ask random people as “why they prefer to shop online than offline retail store” than you will find many answers as “Online have many discounts and offers compare to offline stores”. Yes, this is where most of the consumer will go so that they get quality products while saving some bucks. This is what makes consumer happy and any retail business is successful if their consumer is happy.


One of the biggest problem that eCommerce solved with low prices was varieties of goods. eCommerce provides various types of products, that differentiates from Size, Colours, Price, Features, Styles, Patterns and many other. This helped to the people of small towns and villages; where there is the availability of different kinds of product is rare, eCommerce gave them options to discover, it opened a whole in the market for them.

These are the reason that because of which eCommerce will grow in the coming future.

There will be a lot of upcoming trends that will be followed by the eCommerce business to boost sales and conversations.

Personalization will be the bridge to sales

Personalization will lead to success because every customer is attracted toward a beautiful looking website; this way you can gain the attention of your potential customer and can turn them into a proper customer. A fully functional, minimal website will help to gain word-of-mouth of people that will be the best marketing strategy to be followed by many businesses.

Video will be much loved

Many researchers have found that 60% of the viewers would prefer to watch a video before making any purchase. So that consumer will have an idea of how a certain product will going to look this will become the way of to feel the experience of products. The rise in unboxing, review and critiquing brands for the latest product have given the rise to this trend.

Many eCommerce websites has started to implement video on their product pages and have noticed change in the consumer behaviour in a positive way.

Fresh and a global market

Markets of Russia, China, Brazil, South Africa, and India are projected to play an enormous role in the future of eCommerce the reason being they are still new to the digitalization world and they are yet to grow. Sure thing ecommerce development India and China have a vast number of people that are using smartphones but they also have a very large population in which there are many that are yet to adopt this change; trying to focus more on the Asian countries will going help in the growth of sales.

Smartphone will be Important

In the coming year’s eCommerce will be much more used on Smartphones than on any other devices; as the time goes the usage of smartphone has become a necessity for survival and this have why in the future, eCommerce will be used much more on smartphones than on any other devices; so make companies will make sure that their website should be mobile-friendly.

Have a look at, what some of the top eCommerce expertise have said about their experience in the eCommerce market.

If you are the one who has thought of starting a new eCommerce business then this is the right time to get started because as Michelle Peluso have said above “There are so many opportunities on the horizon, from mobile exclusive to geo-located offers to better filtering and searching. We’ve only scratched the surface of what’s possible with personalization.” This basically means that there are a lot of opportunities as we’ve just begun there’s much more can be done.



Anthony Lockwood

It's been 6 years since I have developed my passion for writing and I've been writing for various kinds of things. Hope you like my articles.